MYoMY launches her very first Pre-owned collection consisting of a selection of pre-loved, second-hand and upcycled items. At MYoMY we are working towards a circular future. This includes taking care of, repairing, upcycling and recycling our products, but also encouraging reuse, sharing and exchange of used MYoMY bags. Will you give one of these bags a second life?
The launch of the Pre-owned collection is in line with our ‘YOU GOT THIS!’ campaign. The campaign reflects on 15 years of MYoMY, our impact and everything we have achieved together. There are already 250,000 MYoMY bags in the world and with this campaign we want to cherish these and inspire everyone to take extra good care of yourself and your MYoMY bag. YOU GOT THIS, you are already there, you already have so much beauty, you are a changemaker! The campaign was launched together with the brand campaign video made by MUMSTER MOVEMENT during our anniversary event at the A’DAM Tower in Amsterdam.
The first selection of Pre-owned bags contains two very special items. Two bags have been upcycled by artist Roxy van Bemmel giving them an extra special look. The other bags have been used and returned by their old owner to get a new home. Do you also have a MYoMY bag that you don’t actually use anymore but might make someone else happy? Or is your MYoMY bag really ready for recycling? Then hand in your bag via our “Bring it bag” campaign and receive a 25% discount voucher for a new or Pre-owned MYoMY bag!
Every month we organize something around our anniversary year and the YOU GOT THIS! campaign. Keep an eye on our socials for all activities and promotions, such as Instagram via @myomy_official or sign up for our newsletter.
Author: Marileen Bouman
Publication date: August 4, 2022