MYoMY is and always will be about empowering people and caring for the world. In a fashion system that unfortunately often creates more inequality and environmental pollution, MYoMY was founded with the believe that we can do better. In our journey to become a circulair brand we are evolving and learning everyday to make our bags, materials, production process and transportation as sustainable as possible. We do this through empowered collaborations with innovators and change makers.
MYoMY bags are made from Leather and recycled materials. Leather is one of the most durable and natural materials out there that becomes more beautiful while using. It is a very sustainable material if you produce it in a safe manner. That is why the leather we use is Leather Working Group certified which means strict control of compliance with all environmental regulations.The leather is tanned in a sustainable way with less chroom and the waste streams are recycled in multiple stages.
The lining of MYoMY bags and some of the MYoMY’s special collections are made from 100% recycled PET in collaboration with Waste2Wear®. An innovator in circular materials made from discarded plastic waste bottles. Saving it from ending up in landfill and giving it a new purpose. We are always working on new innovations and materials to design high quality collections made to love and to last for the years to come.
With every MYoMY collection we want to empower our producing partners. Together with them we create a safe and healthy working environment for our makers with a fair income, acceptable working hours, education and room for personal development. We also take into account environmental aspects while producing, including waste and energy. We ask our partners to recycle their waste at the different stages of the production process and to make use of natural drying and sunlight to reduce our energy footprint.
– MYoMY is a Social Enterprise, balancing profit with purpose.
– The leather that MYoMY uses from India is certified by the Leather Working Group.
– Our lining and some special collections are made from recycled plastic bottles in collaboration with Waste2Wear®.
– The haberdashery used in our designs are REACH certified.
Leatherina, Dhaka Bangladesh
We have been working with Leatherina since 2017: an inspiring productionpartner that has been growing with us and our mission. Founder Taslima Miji sees it, like us, as her mission to make a positive impact. She started her company after the collapse of Rana Plaza, a textile factory located in Bangladesh. More than 11000 people did not survive the disaster and many more were injured. Rana Plaza inspired Taslima to change the fashion industry: with the help of MYoMY and RVO she started Leatherina, where she produces bags in a fair, ethical, and sustainable way. Because of her dedication and perseverance, Leatherina has been Fair Trade guaranteed by the World Fair Trade Organization (WFTO).
Stichwell, Kolkata India
With Leatherina being our main distributor, we also work together with Stichwell: a SA8000 certified factory, based in Kolkata, India. It’s a family business that has been in the family since 1992, with approximately 780 women- and men working under good circumstances guaranteed by the SA8000 certification. The factory must meet certain requirements to keep their certification, like providing a living wadge and reasonable working hours.
Stichwell is an important part of our collaboration with Leatherina; since Leatherina is a new company, Stichwell can use their years of experience to advice Leatherina on matters like buying new materials. Stichwell can also help Leatherina in the process of growing her business, so Leatherina can make even more impact in Bangladesh in the future. By joining forces, Stichwell enables MYoMY and Leatherina to innovate, learn and grow; that’s how we empower each other.
Besides 2 seasonal collections MYoMY has a permanent ‘essential’ collection. This collection is available all year round, fitting with every season and every style.These items are perfect for a more sustainable closet with everyday essentials. It consists of our most timeless shapes and colours in a durable quality that becomes more beautiful while wearing. MYoMY collections are created in collaboration with out- and inhouse designers.
The impact of our activities can be found on both ends of the supply chain – not only where our bags are made. Everyone who sells and buys our products is as important as the people who make them. Together we form a chain of empowerment. When resellers and users of our bags share their positive stories, they will inspire others to embrace a more conscious and sustainable lifestyle as well. We cherish our community and highly value our joint contribution towards a better world. Together we can love the world, by spreading the word.
Picture by Het Zero Waste Project.